Are you baffled by the idea of creating your author website or creating an online marketing strategy for your work? In Creative Website Deconstruction: Building Your Online Home, internet marketer extraordinaire Mandy Pennington will show you how to improve your website and boost your brand online.
Mandy talked to us about her eagerness to present at HippoCamp 2017:
Hippocampus: Without sharing any spoilers, what can attendees expect from your session?
Mandy: As artists, when we create and release our work, we want it to be experienced and enjoyed – but we can’t do that if we can’t be found! Having a website is all about exercising control over how you and your work is found – and perceived – in a competitive landscape.
Expect to explore how people navigate the web and social media, how you can create a great online experience for your readers, and what you can do today to start making your author website a key component of your digital presence. We’ll talk about some examples of great author websites and explore what it is about them that makes them so engaging. If we have a few brave volunteers who may be willing to share their own sites with us for exploration, all the better!
If you have an existing author website, you’ll have practical takeaways that you can start applying. If you don’t have a website, hopefully this session will get you started!
Who would benefit the most from your session or workshop?
Anyone with or in need of a website! Creatives all all kinds can benefit from having one anchor point to their online presence. Your website can serve that purpose while also supporting your visibility and audience engagement.
Literary citizenship is so important today, and by being part of our conference, you’re contributing to the CNF community — why is sharing with others important to you?
I took my very first creative nonfiction writing workshop last summer and since then, I’ve been hooked! I’m excited to participate in a community that blends together writing styles I enjoy reading and creating. I also feel that it’s important for us to have conversations like the ones sparked at HippoCamp.
Taking off your presenter hat, what are you hoping to learn as an attendee at HippoCamp?
Everything! HippoCamp is an amazing opportunity for anyone who writes or publishes work online or offline. I’m excited to see what the presenters and attendees have to share!
What about visiting the Lancaster region excites you the most?
I’ve never been to Lancaster, but I can say for certain that I’m looking forward to seeing a new place and hopefully trying some of the local fare! Food is my favorite part of traveling anywhere.
Looking forward to meeting everyone this September!